Defining a marketing strategy you finally have carved out some time to start a new marketing campaign. It doesn’t have to be a major marketing effort, the important thing is that you are starting one. But before you initiate a marketing campaign, you might want to ask yourself a few questions that will help your marketing be more focused, effective, and successful. As you design this campaign, brainstorm with your friends or staff to answer these questions that give your marketing direction and critical action steps.
Defining A Marketing Strategy
Decide what it is that you want your ideal customer to do. Are you wanting them to sign up for a newsletter? Purchase a product? Get them in the front door? Or tell their friends about you? If you don’t know what the preferred action is, it will be hard to know if the campaign was a success. For more informative blogs visit dramy bazz
What action(s) do we want them to take next month/year
Defining a marketing strategy this is a great way to think with the end in mind. Set some long-term goals for the path you want your perfect customer to take. Do you want them to subscribe to something? Make a second purchase? Refer new customers to you? By looking this far ahead you can tailor your marketing to reach these goals.
What message will cause our Perfect Customer to take action?
Here is your chance to think like your customer. Gather as much information as you can to help you create a message that speaks to your customer. As a general rule, customers don’t like to be sold anything, but they love getting solutions to problems they have, saving money, and making their life easier. How can you speak to those ideas and needs and spur the desired action?
How many ways can we deliver this message?
There are no wrong answers here. Come up with as many ideas as possible to deliver your message. Don’t take time to critique, just write them all down. Defining a marketing strategy customers are expecting a plethora of ways to get your message. It could be a newsletter, an e-book, a video, or an online demonstration. Content is king because your customers are looking for information. Give it to them.
How will our customers intersect with our message
Defining a marketing strategy how will our customers see the video, subscribe to the newsletter, or download the e-book? Will you use print advertising, social media, or a direct mail campaign? What is the most probable way your customer will intersect with your message? The goal is to get your message in front of the biggest numbers of your perfect customer. What is the best way for that to happen?
What is the ideal path for your customer to take
Defining a marketing strategy draw out an ideal step-by-step route that you want your customer to take. Starting with how they will become aware of your offer, know your company, like your staff, all the way to trusting you enough to make a purchase and even to multiple purchases. Decide every step they need to take and make it easy for them to take those steps.
How will you define the campaign’s success?
If you were to describe the best possible result of this campaign, what would it look like? Is it about the money or the leads? What customer action would make this campaign worth doing again and again? Is there a goal you are trying to reach? A number of widgets you are trying to sell? Define success.
How will you measure your success?
Defining a marketing strategy no matter what action you want your customer to take you will need a way to measure the success of this campaign. It could be a special landing page on your site, likes on Facebook, a coupon the customer brings in, or a discount code used during purchase. For more informative blogs visit wikipedia
Regardless of how you measure it, you must measure the effectiveness of your campaign so you know what to change, keep or discard. If you don’t measure your marketing you are wasting money and you aren’t learning anything about your Perfect Customer. If you don’t measure it, it’s not marketing.