Why is packaging important in marketing i am sure we all have, maybe recently, cursed a package or two. They are too easy to open, too hard to open, or even impossible to open. Maybe they are too pretty to tear, or so ugly you enjoy tearing them. In our consumer nation, we are surrounded by packaging. Product packaging serves a vital role in capitalism, I want to take a look at the jobs all of that packaging does for us.
Why Is Packaging Important In Marketing
One of the biggest things your packaging does for you is protect your product from breaking. Either in shipping or on the shelves the package keeps your product intact and ready for your customer. For more informative blogs visit dramy bazz
It Protects from Theft
Another major role is protecting your product from being lifted from store shelves. If you are having trouble with the theft of your product, it may be time to rethink your packaging. There are many ways you can use packaging to ward off would-be thieves and still display your product.
It Promotes Your Product
This seems like a no-brainer, promote your product. As if we would have never thought of that. Don’t be so quick to dismiss the power your package has to promote your product. Why is packaging important in marketing your package is the biggest component consumers use to decide whether to buy or not. You get one shot at getting this right. Promote your product well, its life may depend on it.
It Promotes Your Company
When potential customers pick up your package, they are holding a small portion of your company in their hands. Your brand, your image, and your message are all wrapped up in that package. The way customers see your package is how they will see your company. Why is packaging important in marketing if it feels substandard, then you are substandard. However, if the package is quite impressive, in turn, you are impressive.
It Extends Your Brand
When your product is purchased, it is shared. Your customer carries it out of the store, and all those around see what they bought. When they get home, more than likely they will show someone. If it is way cool, after they have opened it they may even keep the package and use it elsewhere. The Royal Crown bag leaps to mind along with shoe boxes and grocery bags.
It Dispenses Your Product
Why is packaging important in marketing more and more packaging is becoming a dispenser for the product they hold or even another product. Packaging engineers are constantly improving the usefulness of packaging.
It Protects the Customer
Look at any package and you will likely see multiple warning labels illustrating the litigious past of your products and others. We need warning labels to protect us from potentially dangerous products, use these to inform your customers of the great qualities of your product.
It Makes Other Offers
Why is packaging important in marketing your package is a great place to make new offers to your perfect customers. They have your product, and now is a good time to sell them accessories or services that you know they would appreciate. Or you can even sell them other products that give them added functionality. You could just drive them to your website for other products, a survey, or product feedback. For more informative blogs visit wikipedia